Export market ranking
The situation: A ₹200 Cr Indian exporter was selling into 40+ countries with pricing set by relationship and instinct. They knew some markets were better than others. They had no economic view of which ones, or why.
What we built: A market attractiveness model across seven priority destinations — import potential, India's realised ASP vs. market average, route economics, tariff environment, and competitive intensity — in a single, updatable framework.
Decision made
Two markets deprioritised; two elevated. Pricing architecture rebuilt around four segments, not one commodity grade.
Outcome modelled
₹44 Cr incremental revenue in the three-year moderate case — on existing volumes, no new customers.