Resources
Free knowledge.
Practical playbooks.
Guides, frameworks and insights to help Indian MSME leaders understand and improve their operations, data and technology.
Guide
The MSME Operations Audit Checklist
A 25-question self-assessment that helps you identify where your biggest operational leaks are — before you spend on fixing them.
Get the checklist →
Playbook
WhatsApp Automation: The MSME Starter Guide
The 5 workflows every Indian MSME should automate on WhatsApp first — with example flows, expected ROI and setup complexity ratings.
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Framework
Data Readiness Framework for MSMEs
How to evaluate your current data infrastructure and understand what AI and dashboards are actually feasible for your business today.
Download framework →
Case Study
How a Retail MSME Cut Manual Follow-Ups by 70%
A Gurugram-based retailer reduced manual customer communication by 70% in 6 weeks using WhatsApp automation and an ERP integration.
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Article
Why Most MSME ERP Implementations Fail
The 4 mistakes that derail MSME ERP projects — and how to avoid them with a governance-first, outcome-focused approach.
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Tool
ROI Calculator: AI & Automation for MSMEs
Plug in your team size, average salary and hours lost to manual workflows — and see the estimated ROI of a 6-month automation engagement.
Try calculator →